IMAGE: ELLE UK - CLAY S. GARDNER
The September issue of ELLE UK is dedicated to sustainability, addressing how we can all make meaningful changes to reduce our impact.
"When you get dressed, you are wearing the story of another woman who is getting exploited. If you are a true feminist, #MeToo also has to apply to them. You have to make the connection and remember those stories."
Livia Firth
As part of this issue, which is printed on 100% recycled paper, Elle UK have teamed up with important voices across a spectrum of industries, to help champion the cause for better environmental consciousness. As well as hearing from these luminaries, the magazine proposes a manifesto of sorts - a collection of easy but meaningful changes that anyone can adopt to help make ethical consuming part of their every day lives.
The manifesto was aided by research which ELLE conducted, to assess the attitudes and level of awareness around sustainability among young women in the UK.
9 in 10 young women in the UK want to know more about sustainability in the fashion industry
Key Findings included:
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9 in 10 want to know more about sustainability in the fashion industry
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Two-thirds (62%) were unaware that the fashion industry is one of the world’s biggest polluters
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62% are more likely to buy an item of clothing from a brand that values sustainability
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55% found it important or very important to know where the clothes they buy come from and that they are ethically made
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51% want to know what they can do to become more sustainable
Within the magazine, ELLE speaks to influential designers, authors, experts and icons about pushing for active change and creating a more sustainable and cleaner future.
Jaden Smith says: ‘It’s the words we use around sustainability that put people off. It’s really about life and death, and about how our way of living is being threatened’
ELLE has pledged to make fundamental changes to its working practices to support the cause, including measuring the the environmental impact of its business and setting benchmarks for change, and using its platform to raise awareness of environmental issues and campaigners working to save the world.
Magazine is out August 8th.